THE FUTURE OF HEALTH
We make films that
change how the world
understands disease.
What we do
Editorial-grade films and content ecosystems built for the highest standards of compliance, designed to inform, not to promote.
OUR VALUE PROPOSITION
We help pharmaceutical leaders define and own the narrative around complex diseases: shaping understanding, influencing policy conversations and building long-term trust with healthcare professionals, patients and society.
YEARS EXPERIENCE
20
REFERRAL WORK
90%
VIDEOS PRODUCED
950
Why Pharma Brands Choose Cucu
Credibility
Editorial standards trusted by The Economist, national broadcasters and Tier-1 pharmaceutical manufacturers and medicine companies.
Compliance
We build within MHRA, EMA, and FDA frameworks. Every piece is review-ready from the start, fully referenced, and free from product-promotional language.
Clarity
We translate complex science into stories that HCPs, patients, and policymakers can understand, engage with, and act on with confidence.
Conversion
Our films shift policy debate, reframe public perception, and build the long-term brand trust that drives meaningful commercial outcomes.
How We Work
Every project follows the same disciplined process and is designed to produce content that is both compliant and compelling.
01
Strategy
We learn your disease area, your audiences, and your regulatory landscape to find the narrative that will cut through.
02
Production
We build for compliance from the start, then produce editorial, broadcast-standard content that holds its own against the best documentary filmmaking in the world.
03
Distribution
We design content ecosystems across owned, earned, and paid channels so the right people actually see the work.
Our Impact
CASE STUDIES
Eli Lilly CASE STUDY
Redefining the Global Conversation on Obesity
The Challenge
Obesity has long been framed as a lifestyle choice, creating stigma and misunderstanding worldwide. A global pharmaceutical leader wanted to shift the narrative by positioning obesity as a medical condition, changing public perception, and establishing authority in obesity science.
The SOLUTION
Cucu developed a bold, science-led global video campaign built around 10 documentary-style hero films, each tailored to regional audiences with expert voices, patient testimonies, and data-led storytelling. Supported by 80+ social-first content assets designed to amplify reach across markets.
The Australian film became a breakout moment, driving national attention and cutting through into mainstream culture. It catalysed global amplification when Oprah Winfrey made an unprompted visit to the featured patient, dramatically extending reach and credibility.
KEY RESULTS
10 hero documentary films
80+ social-first content assets
Global reach across multiple markets and languages
National mainstream breakthrough in Australia
Oprah Winfrey — unprompted endorsement that amplified the campaign globally
The Economist CASE STUDY
Disease-state education
A film series that turned dense clinical territory into accessible, editorial storytelling — produced for The Economist and seen by millions.
THE ECONOMIST DISEASE STATE
Alzheimer's
THE ECONOMIST DISEASE STATE
Burn Out
THE ECONOMIST DISEASE STATE
Brain Ageing
The Economist CASE STUDY
The Future of Healthcare
A premium documentary series interrogating the structural questions facing global healthcare — from ageing and affordability to AI and Big Tech.
THE ECONOMIST HEALTH PREDICAMENTS
The Future of elderly health care
THE ECONOMIST HEALTH PREDICAMENTS
The Future of Health: How to make healthcare affordable
THE ECONOMIST DISEASE STATE
How AI can improve healthcare
THE ECONOMIST DISEASE STATE
Is Big Tech Good for your Health?
To elevate the global conversation around disease by turning science, data and lived experience into powerful, credible stories that drive awareness, shift perception and create meaningful impact — all within the highest standards of compliance.
OUR MISSION
WHAT OUR CLIENTS SAY
“Hugo Ward is a genius”
“The language of modern ideas is expressed in video, and Hugo is the most imaginative, astute and careful master of the format.
His ability to shape a message into its crystalline form made The Economist Films excel. From script to image to tone, he's simply the best.”
Kenneth Cukier
Best-selling Author & Journalist
